CREATING YOUR FIRST MASTERPIECE

In the beginning . . .

After being introduced to the wonderful art of scrap-booking by my daughter more than 8 years ago, I am definitely a scrap addict. I didn't love it at first. I actually thought it quite intimidating. I found myself copying others' styles and then comparing my work to theirs--with disastrous results. Over the first year, however, I began to feel more comfortable and to develop my own style. I actually began to allow a photograph or perhaps even a piece of paper or an embellishment to lead the way in developing a layout. I now find both enjoyment and fulfillment in my scrapbooking. If you’re ever feeling overwhelmed by what you think you should be able to do, think of actress Josie Bisset’s philosophy…“Dreams come a size too big so we can grow into them.”

Use of sketches as inspiration

I wish I had known about scrapbooking sketches when I first began to scrapbook my photographs. A sketch gives you the framework within which to create your own layout. It gives you placement of your title, any subtitles, photograph(s), decorative papers, embellishments, and even space for your journaling. You still retain the color choices and the right to alter and/or manipulate the orientation of the sketch. Even today, when I feel “stuck,” I generally reach out to one of the sketch websites offering up inspiration. One of my favorites remains About.com Scrapbooking. Rebecca Ludens continually provides new sketches on that site. Here’s a sketch challenge posted by Rebecca in February 2009 and my layout created in response:

You will notice that I rotated the layout on the right side 90 degrees counter clockwise to accommodate the orientation of my photographs.

For my layout today, I have chosen a 5”x7” photograph of my two young grandsons, Justin and Aidan.

It quickly becomes obvious that my color choices include royal blue, and anything with a Fall “feel” to it...for instance, any color you might see in falling leaves. Since I am on a paper-buying hiatus, I searched through my stash of patterned paper and came up with the following possibilities:

I have chosen two patterned papers to use, as well as several colors of card stock for matting and/or accents. I will stop here while you catch your breath at the thought of using two patterned papers! You see, Grandpa was really not wrong when he wore those plaid trousers with his favorite striped shirt! I have to chuckle when I recall my panic at being forced to use three patterned papers in one layout in a recent challenge. Here’s some guidance from my friend Ann Marie (check out her “Vexed Angel” blog):

Don’t be afraid to mix patterns. Simply vary the size of each. Here, the stripes are the largest pattern, followed by medium-sized polka dots, and then small music notation on the tags and file folder.

Putting the puzzle together

I am not using a sketch for this layout, other than the one I have “formatted” in my mind. This means that I have a very basic idea of how I want my page to lay out and it may/may not have any resemblance to the end result! I will begin by placing my picture against the background patterned paper and sliding pieces of card stock beneath it to see how it looks. Remember, as the artist, it’s my decision—which brings me to another important point. If you have a scrap buddy whose opinion you highly value, go ahead and ask his or her opinion (yes, guys do scrapbook!). However, be wary of asking your husband’s opinion. He will most likely give it! Then, sometimes, it’s difficult to go ahead and do what you want anyway.

Moving along, I have now added some matting to my photo, as well as some “torn” paper to give my layout some texture and depth. Tearing my paper gave me the feel of less-than-perfect leaves as they fall and collect on the ground.

Ready? Set? Embellish!

One topic I would like to discuss before we finish this layout is that of embellishments. I scoured the internet, but could find no better description of embellishment as relates to the art of paper crafting than Webster, himself, who, in his second definition (Webster's Revised Unabridged Dictionary, 1913) describes it as “…that which adds beauty or elegance; ornament; decoration, as pictorial embellishments.”

These lovely little ornaments come in several categories (both purchased and handmade). The most basic are:

• Paper
• Stickers, rub-ons
• Chipboard
• Ribbons, fibers and fabrics
• Buttons
• Bling (anything that glitters)
• Brads, eyelets and other metal “goodies”
• Flowers, both paper and fabric
• Ephemera (in scrapbooking “lingo,” it means items intended to be used or important for only a single occasion or short time; for instance, pamphlets, programs, tickets, etc.)
• Found art* (anything not mentioned above, but which could be incorporated into a layout)

*I would like to quote from a new book by Roni Johnson, Teach Yourself Visually: Collage & Altered Art, who says of this classification, “Found objects can be summed up with the old saying, ‘One man’s trash is another man’s treasure.’ Or, in this case, another man’s art!” You can find information about Roni’s book on her website, including ordering information.

Adding texture, dimension, and sometimes “movement” to your page layout, embellishments come in every color of the rainbow, as well as every shape, size and texture imaginable. This diverse group of page enhancements has the potential to overpower any page layout with little warning, so choose them wisely. Remember, everything in moderation! Caution: If you allow it, embellishments can be the most expensive part of your layout! Not necessarily so, however, if you have a Dollar Store, Dollar Tree, Big Lots, or other discount store near you, where you can often purchase a whole sheet of such embellishments for 99 cents plus your tax.

The Finishing Touches

Adding your embellishments should signal to you as an artist that you are almost done. For my layout, I have added two blue brads on my journaling block to coordinate with the blue matting of my photo. I also added stickers and title letters that were part of the package of the paper I used (Basic Grey Archaic collection). As you know, the hardest part for me is the last step—that of journaling. Since the journaling to my grandsons is personal, I will omit it in this last photo, but I swear I will do it! Really!

I hope you are feeling a bit more confident now as you begin your first project. Don’t compare it to mine—I have no super powers; in fact, don’t compare it to anyone else’s either. Just be satisfied that your journey has begun!

THE CUTTING EDGE

Paper

Scrapbooking is a form of “paper crafting.” Paper is simply paper until you cut it, tear it, crumple it, soak it, sand it, spray it, layer it, emboss it, embellish it, or even burn it! Even before you can do any of that, however, you need to buy it! Buying paper is an art in itself! I know, you’re laughing, but keep reading! I write with eight years of experience and a stack of paper probably a foot tall that I will never use.

Most of your area craft stores--not to be confused with an independently-owned local scrapbooking store (LSS)--provide coupons--online, newspaper, and/or mail--for 40-50% off a single regularly-priced item. These addictive coupons generally expire within a week (so you better hurry on over now—I’ll wait), and are usually honored by the other area craft stores. If you have already begun to assemble scrapbooking materials, then you know full well that you CANNOT go into a store and buy ONE item—and this is exactly what your craft stores are banking on (pun intended!). While these coupons can be a vital part of wise shopping (see blog post of July 21), they should not be used on impulse buying just because you have the coupon! While you are looking around the craft store with that coupon in hand, you will also notice that most everything you really want to buy is 30% off already, so you can’t use that coupon! And, really, isn’t 30% almost as good as 40%? And pretty close to 50%? No, it’s not. I will admit that I was a coupon addict for quite a few years. I must also admit that I am—and remain—a paper “junkie.” It’s just that now I buy less paper.

Recently on the About.com Scrapbooking forum, Karen posted a question asking, “Has the economy affected your scrapbook spending?” All but one response was in the affirmative, although some members are curtailing spending as the responsible thing to do, not solely because of the economy. Here’s a response from Kathy Canuel (you can check out her scrapbooking blog here):

I think that I've started taking eco-crafting a bit seriously lately, too. I've been SO bent on using my stuff and not buying new supplies. So I really take that as a double meaning thing--ecologically sound AND economically sound crafting.

Becky agreed, and provided her personal strategy: “I'm just using my stash like a store now instead of going out to buy more. It's a good feeling!” I couldn’t agree more! Here’s just an excerpt of my response to Karen (we all know I am pretty wordy):

Another thing I have done is to stop buying "pads" of paper on sale at [craft store]! I would use the 5 or 6 sheets from the pad that I really loved, and the rest would sit. The "on sale" cost was $9.99. Now, I go to my LSS and buy 6 sheets of paper that I really love and use them all. The cost is $6.00. I have saved $4 and have not added unwanted paper to my stash. This math might not work for all of us, but seems to make sense to me. I am definitely not a tree hugger, but I do want to conserve where I can.

The point of all this is to encourage you to be responsible in the purchase and use of paper. Make sure that you need what you buy and like it enough to use it. For beginners, I would say “less is more.” For the first few months, be project-specific when you buy. A second thought to keep in mind is that purchasing card stock can be just as costly! You may have yet to discover how many shades of white and black are out there just waiting to be purchased and added to your “stash.” Again, when purchasing card stock, be project-specific! Take your patterned paper or photograph over to where the card stock is stocked (sorry, I couldn’t resist that one!), and match up your colors.

There have been several references here to “stash,” so let me define it. Hmmmmmm, a scrapbooking “stash” is everything that you bought with the best of intentions, but have never used AND you eventually forget that you even have it AND you buy something to replace it! In real life, stash would be considered “stuff”—your baggage! Travel light!

How sharp are you?

Let’s talk cutting…cutting photos, cutting paper, cutting mats (both kinds), cutting time. Okay, that last one will be another post!

Photos—to crop or chop

Stop and listen! The #1 rule in scrapbooking photos is never, EVER cut a one-of-a-kind-can-never-be-replaced-original photo! If you are wondering, #2 is measure twice, cut once! When it comes to cutting photos, you have two choices: Crop or Chop! Electronic cropping of your photos is not actually cutting the photo at all, but, rather, cutting OUT what you don’t want in the photo--for instance, a stray elbow or relative--before you print the picture. Actually cutting your photograph is done more for its artistic value—for instance, cutting a photo into a circle or because your 4x6” photo won’t fit into your 4x4” space. Unless you are very talented, I would avoid scissors for either of these artistic options. Purchase a few basic punches (remember that 40% off coupon?). I would recommend starting with a 2-1/2” circle punch and a 2” square punch. You should also invest in a good quality rotary trimmer or blade trimmer for those straight cuts.

Here's an example of cutting photos for artistic effect. It serves also as an example of matting photos with a one-quarter inch border (see below). This layout is of my grandson Justin.

Cutting Paper for Matting Your Photos

Let me begin by saying that your first option is not to mat at all. Though rare, I believe there are times when matting actually distracts from your photo. I chose to use no matting on the focal picture in the following layout because I was tucking it behind a piece of hand-cut patterned paper. See what you think:

If you decide that matting will enhance the presentation of your photo, then you have several choices.

• eyeball matting
• 1/4" border matting
• 1/2" border matting
• double matting
• triple matting

Rebecca Ludens, About.com’s Scrapbooking Guide, has prepared a short video on a simple matting technique. What Rebecca has done is what I call “eyeball matting.” If it looks good, cut it! If you need to be more precise, then you must do the math! It’s really pretty simple: if you have a 4"x6" photo and want a one-quarter inch border around it, cut your mat 4-1/2" x 6-1/2"; for a one-half inch border all around, cut the mat 5" x 7 ". Double matting is simply adhering your photo to a one-half inch border mat, and then adhering that to a one-inch border mat. As Rebecca mentioned in the video, double matting of your focal photo sets it apart from the rest. You can even vary the matting size when you double or triple mat. Here are some examples of both double and triple matting:

Cutting Mats

As an aside, I will mention here that you most definitely need to make one of your first purchases a self-healing cutting mat. This will become your all-around work surface and will forgive you many things over its lifetime. You will not only cut on it, but you will glue on it, hammer on it, spill on it, ink on it, paint on it, glitter on it and maybe even drool on it! It can be purchased from a fabric store, a craft store, or even, most times, from your LSS. Make sure that yours has at least one-inch grid lines printed right on it! And, yes, Ladies, size DOES matter! The bigger, the better! The first mat I purchased listed the dimensions as an ample 12” x 18”. However, the outside grid markings were, in reality, only 11" x 17". Of course, it was my lack of attention to detail, but my 12" x 12" layout actually measured 11" x 12" when I was done. My daughter continually reminds me that there are no “oop’s” in scrapbooking, just further opportunities for creativity! With that in mind, I was able to save my layout by adding a coordinating 1" strip of patterned paper to the bottom.

The Finishing Touches

The Album

I have found it a good idea to place each finished layout into a protective sleeve, whether it be just a holding place or inside what will become the finished album. It’s also a good idea not to keep moving your layouts from sleeve to sleeve. Each move has the potential to damage your layout.

If you are creating a themed album, for instance a honeymoon trip to Hawaii, then, by all means, purchase that album in Honolulu made out of tree bark. Or a Disney album. Or one with an open window for your surname for a heritage album. But, for most albums you will create, you need to be less extravagant! To my growing list of “scrapbooking sins,” you can add, “She paid too much for trendy albums.” Like your mother told you about “goodness,” it’s what’s inside that counts! With rare exception, my rule now is not to buy an album if it’s not on sale! My best buy? An orange (before it was an “in” color) cloth-covered album for $4 and change! Go me!

You will find there are choices to be made in this area in addition to “How much?” Again, it’s a size thing:

• 12" x 12" (most popular)
• 8-1/2" x 11"
• 8" x 8
• and even 6" x 6"

as well as . . .

• 3-ring
• post-bound (most popular)
• strap-bound
• spiral-bound

I think this is all pretty much self-explanatory and a matter of personal preference, but I will go on record as saying my favorite is definitely the 12" x 12" post-bound album. It’s easy to add posts to the post-bound album to enlarge it (if you anticipate adding protector sheets to the 10 included in the album you purchase, buy them at the same time as you buy your album to make sure they are the same size), and the larger-size album gives you ample room for lots of pictures, embellishments, and journaling . . . which is a perfect segue to the last item on the agenda today before we get creative!!


Journaling

Journaling creates in me great fear! As a writer, I take great pleasure in playing with words. I love creating catchy page titles! Journaling, not so much. Oh, sure, the 5 W’s (who, what, why, when and where) are pretty straightforward. Tossing in a “how” is even ok! Beyond that, I am at a loss for words. Me! Can you imagine? And, when I actually do come up with the words, I can only let my computer print them out. I don’t like my handwriting. I cannot “journal” with my hands—or, rather, handwriting. For these reasons, journaling for me is the last step in a layout. Here’s where the fear comes in—fear of misspelling something, fear of making a mistake, fear of leaving a word out as I copy words onto the paper, fear of ruining my layout! The closest I have ever come to actually hand journaling was on a layout for my grown daughter. I hand wrote on a transparency (it only took three tries), then adhered that to my layout with brads! I know that someday in the future, my daughter will take comfort in reading my message to her in my own hand writing. A final note: an important part of journaling is dating your work. I prefer including the date the photos were taken (as closely as possible), but others include the date the page was created. Either is fine, just be sure to include one or the other--or both!

I’d like to talk to you now about journaling pens and other writing tools. I’d like to, but with almost no experience, what can I say with any credibility? My suggestion would be to purchase a good set of journaling pens—look for words such as . . .

• archival quality
• permanent
• fade resistent
• water proof
• smudge proof

...and then take their promises with a grain of salt and caution!



Thanks for joining me again today. If you have not already done so, please take a moment now to sign up to "follow" my blog. You don't need to add a photo, but I would love it if you did! See you next time . . .

TOOLS, ADHESIVES, INSPIRATION

INVENTING THE WHEEL—or not!

I have learned many lessons along my way to becoming 65! One of the most prominent lessons has been not to expend energy reinventing a wheel that someone else has already so beautifully created! Before I began this blog, I made an outline of my personal thoughts about scrapbooking, questions about scrapbooking that I have been asked more than once, even things about scrapbooking that make you go “hmmmmmmmmmm!” When it comes to the obvious—What do I actually need to get started scrapbooking?—my hat is off to Rebecca Ludens, About.com’s Guide on their Scrapbooking website. Rebecca has already done the research and posted the answer to that question. Check out here her articles on

• Scrapbooking tools
• Scrapbooking adhesives
• Scrapbooking supplies

I will add only a few comments about my personal favorites! When it comes to accurate paper cutting/trimming at my scrap table, I would not create without my CARL 12” Professional Rotary Trimmer. When packing my tote for scrapbooking conventions, I take along my smaller Cricut personal paper trimmer which has both a straight cutting blade and a scoring tool (for card making). For precision straight cutting by hand, I use my metal ruler and an X-ACTO knife. When cutting small intricate shapes, it’s Cutter Bee’s all the way!

Which adhesive to use can be a sticky question (pun intended!). I am definitely a Tombow fan when it comes to adhesive “runners.” While a Tombow refill may cost $3.99 at your local craft store, I have found it as low as $1.71 online when you buy in quantity! If you prefer using photo squares to adhere your photos and other embellishments to your paper, you will find the most reliable ones come in a little blue box (Pioneer Photo Albums, Inc.). Glue “pens” are also fantastic tools. I highly recommend the ZIG Memory System. You will also need a glue eraser for tidying up your layout, and I recommend a “gum” eraser from your local discount store.

KEEPING YOUR DUCKS WHEELS IN A ROW

Once you have made your purchases, it’s important to keep them convenient to where you will actually use them. Organizing your tools, adhesives, papers, and embellishments can be a job in itself! Many of my About.com “forum” friends have their own blogs--some personal, some about photography, some scrapbooking, and yet others a combination of some or all of these things—called life! Ann Marie is one of those “life” bloggers. When you follow her blog over a period of time, you will get to know her—and her cats, and her husband, and her living room, and her guitar, and her job, and her artistic “style.” With all this going on in her life, the one thing Anne Marie MUST be is organized! In fact, she has written articles about organizing almost everything. When I read a recent blog entry, I had to leave the following comment for Ann Marie:

The minute I read, “Sort by color, size, or not at all!,” you had me hooked. Love this article. In the beginning, I wanted all my storage elements to match. Eight years later, I just want them to work. Your ideas are brilliant!

You can read some of Ann Marie’s tips on organizing your embellishments here.

The amount of space you have to devote to your scrapbooking and other paper crafting is key to how to organize what you are going to accumulate! I know a young lady who still lives at home with her parents and has very little “personal” space. Everything that has anything to do with creating a scrapbook layout is kept in a suitcase under her bed. One of the handiest (and most practical, if you are patient) storage systems is the “cube” system. Each cube is slightly larger than 12” x 12”. You can create any combination of shelves and drawers. These cubes allow you to start at floor level and go up (and out, of course, if you have the space). I did mention patience, remember? Each cube retails at most stores for $29.99. However, over time, and using 50% off coupons, I have been able to purchase each of mine for under $15! The way my scrap room is configured, the cubes are behind my work space, all within my arm’s reach. If you manage your space well, you actually can have an uncluttered level surface on which to create!

FUEL FOR THOUGHT

We all know a good breakfast fuels our bodies. Not always so clear, however, is what “fuels” our creativity. Some painters stand in front of a blank canvas and, as they begin to apply paint, will admit they have no inkling what the last stroke will reveal. Most of us who are scrapbook “artists” can’t do that. Our creative juices must be externally stimulated. Maybe it’s a photograph. It could be the most recent collection of patterned papers from Basic Grey. Perhaps, even the morning sun as it pours its yellows, oranges and reds across the water. Possibly still, an advertisement in a magazine or a billboard. Also, less common, is non-visual stimulation—a song, a smell, a taste, or even a feeling you get as you run your fingers across a raised surface. Each of us will find our inspiration in a different way—and not always the same way. When creating a wedding layout in the studio, I draw my inspiration from the photograph—always! Yet, I can be so inspired by another artist’s work that I “scraplift” the design for a layout on my grandson. Scraplifting, by the way, is widely practiced and considered a high compliment in the scrapbooking world. However, I definitely give credit to the original artist when I do this! Another great place to look for inspiration is on scrapbooking websites. Earlier this year, I was invited to participate in a scrapbooking contest sponsored by SavvynSassy.com, a Canadian-based online shopping website. This website hosts a member gallery where artists can post their creations. It’s a place to shop for more than ribbon! And inspiration there is free!

(Submitted to the "red, round, and rick-rack" challange)

My greatest source of inspiration is a challenge! I would encourage you to find and join an online scrapbooking forum (a public meeting or assembly for open discussion—in this case, about scrapbooking). My favorite scrapbooking forum is on About.com. Any forum member can post a challenge. A challenge can come in any form. Shannon challenged us to scrap something we love (of course, mine was about coffee); Tammy proposed using red, round, and rick-rack; still another was about scraplifting. Meeting a challenge accomplishes several things—it gets your butt into a scrapping chair that has grown cold—it makes you think outside of your comfort zone—it fills up another page in that album you have been meaning to finish! By clicking on this link, you will be greeted with “Hello, Guest” and you can register and join us on this forum.

I hope you have enjoyed reading this blog entry, and that you will sign up to be a “follower” and come back! Please feel free to comment or to post a question.

COLOR MY WORLD

COLOR MY WORLD

For our wedding scrapbooking business, it’s BIG business to know which colors are hot, and which are not! It’s equally important to know what’s going to be hot next year. There are so many companies getting paid astronomical amounts of money to predict—and I wonder if they do not then DIRECT—which colors we will be wearing next season, which color cars we will be ordering, and, yes, even which colors we will be using to decorate our homes. These decisions then filter down to which colors are going to be available in the papers, embellishments, inks and other creative supplies we will be using to create our scrapbook layouts!

Basic cardstock (the solid color papers we use in scrapbooking) will always be available in some shade or other of all colors. It gets a bit more trendy when we begin to look at the patterned paper (sometimes called designer paper) that we use. I can tell you that I was very surprised to see orange come up on the color palate of trendy colors for 2009. But come spring this year, orange was hot! From wedding floral centerpieces to the clothes we are wearing, it is literally everywhere. Other “in” colors that will serve us throughout the summer and into fall are greens and island blues.

If my “artist” side were to pick a fun job for me, I would be the person who names Crayola Crayons! If you think that would be easy, check out this "Crayola Quizzer." The point? Mostly, we do get to be the person who chooses the colors for the layouts we create. And they can be anything you like! I have had a lifelong affair with blues (only because my older sister had already chosen green, so that was not available to me). I would have to go back and check my personal layouts, but my guess is that I would find that there is blue in every one. Maybe not the primary color in each one, but in there, somewhere!

Early during my foray into scrapbooking, I purchased what's called a color wheel. This wheel is made from two circular layers of heavy paper, one rotating on a center pin over the top of the other. There are windows in the top layer that show the colors below. To use the color wheel in selecting colors for your layout, you rotate the top layer until the color you want to use shows in the key color window. Colors now showing in the remaining windows will suggest both complimentary and triadic color partners. This wheel is useful only for making suggestions; remember, the decision is yours as the artist!

Now, I did say "mostly" we get to pick the color scheme. There are times when we are nudged to create in a color pleasing to someone else. In creating a wedding album, I use the colors that appeal to the bride. In another case, I might choose purple only because the dominant color in the focal photo in my layout is purple--and I just can't escape it. Some of my layouts are even monochromatic! Here's one I created in response to a forum challenge on About.com (Scrapbooking). It's all in shades of pink with minimal accent colors. This has ended up being one of my favorite layouts. Now, I will contradict myself and tell you that sometimes it's actually fun to create outside of your crayon box. Try it!

OK, ready for a hot tip? According to Decorator Secrets, in addition to lavender and aqua, here's what's going to be hot in 2010:

Going Green

Green is not only the environmental word of the day, it’s also a color trend for the year. Moss green in particular is making an appearance in many of the upscale home magazines taking the place of the kelly and lime greens of yesteryear. Don’t even think of toning it down to the sage green of the 90’s, that was SO last decade.

Going Gray

Slate and charcoal grays are the new neutrals. Browns and beige are slip sliding away and going gray. From pewter to ash – place a cool gray with almost any color for a hot pairing.

Hope you have enjoyed the spin on my color wheel. I look forward to seeing more "followers" and to your comments!

INTRODUCTION AND WEDDING SCRAPBOOKS

This is day one of my scrapbooking blog, yet I have been scrapbooking for 8 years. It then fol-lows that we have a lot of catching up to do! That said, I will admit that I am taking a breather this weekend--away from work, away from home, away from scrapbooking. I am in the woods in New Hampshire, tucked away in the quiet coolness of a June afternoon. My companions are of the four-legged and winged varieties, and I am delighted with their company. Ah, but I digress...you are here to read about scrapbooking.

My primary job at this point in my life--other than wife, mother, step-mother, grandmother, sister, cousin and friend--is that of being the senior designer of K WALLACE WEDDING SCRAPBOOK DESIGN CO. As our name implies, we create wedding scrapbooks, helping brides and their families preserve for generations a very special moment in time. Since this is June, "the" month of weddings, let us begin with learning something about a new kind of wedding album.

Today's wedding album is not an album at all. It's a scrapbook. Modern brides and their families are opting for more than just sticking wedding photos in albums. Some who have the artistic talent and time choose to create their own keepsake. However, it might not be a good idea to make your wedding the focus of your first scrapbook attempt! If you are not so inclined, you should begin searching for a custom designer to create your unique wedding scrapbook.

If you have yet to encounter the complex world of scrapbooking, you are in here for only a brief education. Scrapbooking is as old as drawings on cave walls and as new as this minute. While it continues to be true today that a picture is worth 1,000 words, the words--or journaling--that accompany a picture in a scrapbook help future generations to know that great grandpa's best man was their great grandma's younger brother Bill--a fact that the picture alone could not convey generations later. The monetary investment in a wedding scrapbook becomes a wise one when one considers it an investment in family history.

Choosing a wedding scrapbook designer may seem daunting, but the field is so new and highly specialized that you can just skip the Yellow Pages and go straight to the internet! Google can help with your search by using simple key words like wedding scrapbook designer, custom wedding scrapbook, or just custom scrapbook for more generalized designers. The designer you select should have an online gallery where you can see examples of her work (see image for a sample layout from my online gallery). Before signing a contract or, worse, making a payment, contact the designer by phone or at least by e-mail to get a sense of your compatibility.

Once a designer has been chosen, there are more choices to be made. Color scheme is usually an easy choice, and might likely be the color(s) chosen for the wedding itself. Choices become more complex as one decides the tone of the scrapbook. Tone might be very formal, strictly casual, or even with a pop of whimsy. Unless your choice is strictly formal, if you liked the layouts in the gallery, give the designer full license to use her creativity. Picture selection might present your toughest job. A single-page layout generally will include between one and four photos, depending on the sizes of the photos used. Let's guesstimate three photos per page x 20 pages, and you can plan to choose around 60 photos for your scrapbook.

You should expect to pay the quoted price, as the designer will see a discount as devaluing her artistic work. You may, however, ask if there might be a monetary consideration given if you are willing to sign a model release. A model release will give the designer the right to use one or more of the custom layouts created for you, including your picture(s), in creating a portfolio of the designer's work or in advertising in all media types. She will most likely want to post her favorite layouts to her website gallery--which is a fun way for you to show off a bit of your scrapbook to out-of-town relatives and friends! You should plan to pay between $250 and $500 for your scrapbook--half before the work begins and the second half before receiving the completed work. You should receive a good-quality album containing 10 two-sided plastic protector sheets. This will give you 20 scrapbooked pages. Generally, the album will have a single first page and a single back page with nine two-page layouts in between. You will need to spend a lot of time "shopping" the galleries! This is one area where paying more might not get the best designer. There are designers charging upwards of $500 for gluing your pictures to colored paper much as an elementary child does a school project. You just have to keep looking until one day, when you open a gallery and begin looking at layouts, you hear yourself say, "I love this. This is really, really good!"

It’s best to provide your photos to your designer digitally and in what's called "jpg" (pronounced J-peg) format. Ask your wedding photographer if you can purchase your wedding photos on CD's. Along with this comes your right (and, therefore, your designer's) to reproduce the photos. This will provide your designer the safest way to handle your photos. Never send originals! If you have only originals, get them copied and send the copies to your designer. Designers often "crop" photos, that is to say, they cut out unwanted background or a random arm that made it into the photo. Providing digital photos to your designer allows her to be creative in other ways, as well. For instance, she can digitally turn a color photo into a black and white photo and then recolor only the yellow roses in the bridal bouquet for a striking artistic effect. She might also reverse the image in a photo for a better balance on the page. Get the picture?

I am blogging today about wedding scrapbooks because creating them is my focus in the studio. However, I do love scrapbooking in general, and it is that general scrapbooking that will be my focus in this blog. I am pleased you are here, and hope you will feel free to comment and to "follow" the blog.